3x1 NYC, pronounced “Three by One,” was launched in 2011 by denim designer and entrepreneur Scott Morrison. The name is derived from denim’s standard weaving construction, the 3x1 Right Hand Twill. In 2021, 3x1 NYC was acquired by an Italian hub specializing in the development and distribution of high contemporary international brands.
Subsequently, the brand relocated its entire production to Italy, embracing the rich legacy of denim craftsmanship. Our dedication to authenticity shines through in every detail, producing a denim wardrobe that evokes the essence of genuinely worn garments. Each piece is handcrafted in Italy using top-quality stone-washed canvases, a testament to our promise of unparalleled quality recognized worldwide.
Thanks to the superior quality of our products and brand image, 3x1 NYC has developed several exceptional collaborations in recent years, including 3x1 x Mimi Cuttrell and 3x1 x Nike. Additionally, we have launched projects aimed at philanthropy and sustainability, such as 3x1 x UNICEF NEXT GEN and 3x1 x Humana People to People.
